FSN 123 Study Guide - Michelle Obama, Roberto Cavalli, Vera Wang
Document Summary
Webster"s prevailing custom, usage or style wide. Fashion- style/s of clothing and accessories worn at a particular time by a particular group of people (includes cosmetics, fragrance and home furnishings our def. Fashion industries- businesses engaged in manufacturing the materials and finished products used in production of apparel and accessories. Fashion business- industries and services associated w fashion: design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing and consulting. Marketing-identify consumer needs, develop good products & price, and promote them efficiently. Merchandising- sales promotion as a comprehensive function (market research, development of new products, coordination of manufacture and marketing, effective advertising and selling. It"s the planning to have the right fashion oriented merchandise at the right time, place, quantities, prices & w the right promotion. Style- (general)- characteristic or distinctive artistic expression or presentation. Style- (apparel)- characteristic or distinctive appearance of a garment.
