FSN 510 Study Guide - Midterm Guide: Sayoko Yamaguchi, London Fashion Week, Jeanne Beker

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Fashion film: traced back to emerge of cinema (1890s, recently exploded due to digital advances in production and dissemination, unfolds in time yet fixes the fashion image. "permanent presence: digital fashion film doesn"t go away - you can always see it again. "constantly renewed"; "caught in the here and now: possibly the earliest example of a couturier"s foray into cinema, paul poiret"s 1911 promotional film covering the full history of his designs . Including footage of his mannequins from the thousand and second night. "movement was a trop of modernity from the beginning of the twentieth century: caroline evans. 1900: 1930s photographer, experimenting with short film; documentary for french vogue, ervin blumenfeld, b. 1897: blue mermaid (1943) / profiles (1943) / red cross (1945) / kaleidoscope (1943, used film as a pitch to people to later develop into advertisements, guy bourdin, b. 1928: sayoko yamaguchi, vogue (1974) / lips (1970s, brought a film camera with him during photoshoots.

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