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3____

5 Pages
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Department
Global Management Studies
Course Code
GMS 200
Professor
Shavin Malhotra

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Envir,Org culture,
Envir uncertainty lack of complete info regarding what exists and what dev may
occur in external envir uncertainty
Internal may forcast wat happen tmrw
2 dimentions of envir uncertainty:
oComplexity number variables/ factors impacting industry in envir
# competitiors
how many suppliers (control over price, dictate who to give more
supplys to)
o rate of change constantly changing (investing in stock market, technology)
How fast factors change static = for number of years?, change fast?
oHigh moderate uncertainty complexity low, rate of change high (computer
processor industry intel and __, automotive industry get customers to
buy cars, new innovations (luxurious, hybrids))
oHigh uncertainty based on probability (decisions) = will be risky
Need greatest flexibility and adaption
(air industry domestic, international, price pts = complex, more
security/ regulated, demand for flying changing b/c volcano/ weather/
flu = seasonal)
(fast food industry customer demands , low market share, low
margins, cultural)
Consulting company (complications/ questions always diff recession
oLow uncertainty –not complex envir, low rate of change =(phone
companyRogers landline phones, health care publically sponsored,
agricultural/salt/sugar industry)
oLow moderate uncertainty dont change that fast but complex envir = (food
industry, banking industry competition, doesnt change that fast, new
innovative products)
www.notesolution.com
Alcohol industry = low moderate everyone buys it able to predict the
diff celebration days (cnada day) diff places offered
Rate and margins are not high
Predict = season
Compettioon differentiation through advertising
Diff brands out there for consumer to pick from
Rate of change slow
High complexity, low rate of change competitors
What constitutes external envir of org?
oCompetitors
oSuppliers
oConsumers
oMacro envir demand for product, laws and policies, time of year,
Economy/ recsession(growth rate =high = china, brazil disposal
income, multinational entering = make next big rev)
Kia came up with 7 yr warranty = competitive adv =
increase sales
Hundai = korea came w/ policy buy back car
legal-political
tech new changes
comp want to go green
Ex: enron fraud in economic financial reporting
- power company
-dabhol project = $2.8 billion, didnt predict new india gov
would be anti multinational,pulled out after 5 billion dollars
and didnt make any money
www.notesolution.com

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Description
Envir,Org culture, • Envir uncertainty – lack of complete info regarding what exists and what dev may occur in external envir uncertainty • Internal – may forcast wat happen tmrw • 2 dimentions of envir uncertainty: o Complexity – number variables/ factors impacting industry in envir # competitiors how many suppliers (control over price, dictate who to give more supplys to) o rate of change – constantly changing (investing in stock market, technology) How fast factors change – static = for number of years?, change fast? o High moderate uncertainty – complexity low, rate of change high (computer processor industry intel and __, automotive industry get customers to buy cars, new innovations (luxurious, hybrids)) o High uncertainty – based on probability (decisions) = will be risky Need greatest flexibility and adaption (air industry domestic, international, price pts = complex, more security/ regulated, demand for flying changing b/c volcano/ weather/ flu = seasonal) (fast food industry customer demands , low market share, low margins, cultural) Consulting company (complications/ questions always diff recession o Low uncertainty –not complex envir, low rate of change =(phone companyRogers landline phones, health care publically sponsored, agricultural/salt/sugar industry) o Low moderate uncertainty – don’t change that fast but complex envir = (food industry, banking industry competition, doesn’t change that fast, new innovative products) www.notesolution.com Alcohol industry = low moderate everyone buys it able to predict the diff celebration days (cnada day) diff places offered • Rate and margins are not high • Predict = season • Compettioon differentiation through advertising • Diff brands out there for consumer to pick from • Rate of change slow High complexity, low rate of change competitors • What constitutes external envir of org? o Competitors o Suppliers o Consumers o Macro envir – demand for product, laws and policies, time of year, Economy/ recsession(growth rate =high = china, brazil disposal income, multinational entering = make next big rev) • Kia came up with 7 yr warranty = competitive adv = increase sales • Hundai = korea came w/ policy buy back car legal-political • tech new changes • comp want to go green • Ex: enron – fraud in economic financial reporting - power company -dabhol project = $2.8 billion, didn’t predict new india gov would be anti multinational,pulled out after 5 billion dollars and didn’t make any money www.notesolution.com social-cultural (demographic make up impact decision and strategies (aging population: ex Japan not open to immigration= decrease pop, Canda open to imm • kraft survive: ppl trying to eat heathier, organic food, diversify to retain its sales technological (new tech impact how comp make decisions) natural envir (go green,reduce carbon emissions) o Good
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