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Graphic Communications
GCM 230
Diana Brown

Font Technology font a given typeface in different size, width, weight FONT FILE Computer files that hold algorithms (sets of computer instructions which are processed for printing)  rasterization conversion of vector info into dots/pixels to actually display the font 1200 dpi FONT CATEGORIES Bitmapped Fonts Outline Fonts - set of dot patterns for each letter in a typeface - contains vector outlines to reproduce font at any scale - take up disk space for each point size - width tables that tell computer how wide letters - highly dependent on resolution w/ very poor display should be as result of point size - kerning tables list how letter pairs should combine FONT FORMATS PostScript (PS) Type I  introduced by Adobe (1985) as first WYSIWYG (What You See Is What You Get)font for desktop computer systems  WYSIWYG describes system which (text/graphics) displayed on screen during editing appears in form closely to appearance when printed/displayed as finish product  have screen font & printer fonts  most reliable at the time because off printers used PS language output TrueType (TTF)  introduced by Microsoft & Apple (1990) to run their OS without Adobe  have one font file and a rasterizer  because almost all RIPs use the PostScript language, have output problems  more TrueType than OpenType fonts OpenType (OTF)  Introduced by Adobe & Microsoft as new replacement for PS fonts  Cross-platform compatible (Mac & PC)  Single font file containing all info about that font (simplified font management)  Smaller file sizes  Hold thousands of glyphs FONT MANAGEMENT  Large number of fonts can slow down OS  Levels of fonts: system fonts, user fonts (for extra fonts), application fonts  Can use software to help you manage fonts (Extensis Suitcase, Linotype FontExplorer, Font Book) Font Technology II Typeface or Font?  Typeface is design of letter forms  Font is delivery of mechanism  Metal type typeface (punches from molds), while font (cast metal printing types)  Digital systems typeface (visual design), while font is software install, access, output design Character or Glyph?  Unicode international system for identifying world’s recognized writing systems  Character (symbol w/ unique function assigned code point in Unicode)  Glyph (single character: lowercase a) Roman or roman?  Roman Empire (proper noun and capitalized)  roman letterforms (italic in lowercase)  name of Latin alphabet is capitalized WEB FONTS  Allow Web designers to use fonts not installed on viewer’s computer  HTML/CSS: font-family, font-style, font-variant, font-weight, font-size  Microsoft Core fonts for the Web: Arial, Courier New, Times New Roman, Comic Sans, Impact, Georgia, Trebuchet MS, Webdings, Verdana  Font families;  Sans-serif easier to read on screens, no decorative marks  Serif have decorative marks  Monospace all characters are equally wide  Cursive difficult to read at small sizes WEB FONT FORMATS .eot Embedded OpenType .ttf TrueType Format .otf OpenType Format .svg Scalable Vector Graphic .woff Web Open Font Format CHOOSING WEB FONTS  Legibility  Readability (Arial, Times New Roman, Courier New Georgia, Verdana, Trebuchet MS)  Retention  Repertoire Sans-Serif Fonts  Arial –most common fonts on the Internet, easy to read (like Helvetica), prints well, commonly used by Windows  Verdana – easier texts to read, ideal for web sites, doesn’t print well, lower case bigger than uppercase, not everyone has this font.  Trebuchet MS –good font for web site design, more commonly used, true italic type, the first to do this from Microsoft.  Helvetica – this is a traditional font that is widely used and is easy to print and read. Serif Fonts  Times New Roman –popular serif font avail on Windows, Macintosh, and Unix, naturally smaller than most, first designed for newspaper columns.  Georgia – advantage of being very clear even on smaller monitors, looks much like Times New Roman but bigger Monospace  Courier New – old fashioned type writer (style/spacing), available on Mac/Windows, original form: Courier avail on Unix/Mac  Andale Mono – A newish font, not available on Unix/Windows computers, cross between Georgia/ Verdana. CHOOSE FOR VOICE “voice is to speech as fonts are to type”  Dramatic impact on tone/emotion of message presented  Messages are organic (live human voice)/inorganic (robot voice)  Messages are hard(hazard warnings)/soft(baby lotions) sad, angry, happy, soothing, tired  Put a voice to your message (who is speaking/spokesman)  Setting – time, place, atmosphere (old, soft, human – Art Nouveau/ far away, exotic – Asian style)  Attitude - posture, slumping, erect at attention, sensually decline
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