MHR 405 Study Guide - Midterm Guide: Videotelephony, Virtual Team, Virtual Reality
Document Summary
Chapter 9: the sender and receivers of communication in this situation are the engineering and marketing staff. The problem most like lies in how the messages are being coded and decoded, an possibly any noise interference along the way. Engineering and marketing staff most likely have/use different codebooks (symbols, language, gestures et(cid:272)(cid:895). This (cid:449)ould (cid:373)ake it diffi(cid:272)ult to u(cid:374)dersta(cid:374)d ea(cid:272)h other (cid:449)he communicating. e(cid:374)(cid:272)odi(cid:374)g/de(cid:272)odi(cid:374)g pro(cid:272)ess depe(cid:374)ds o(cid:374) the e(cid:374)gi(cid:374)eer a(cid:374)d (cid:373)arketi(cid:374)g staff"s a(cid:271)ilit(cid:455) to use the selected communication channel. So even if the staff are using the same corporate language, they may have different favoured methods of communication that makes it harder to adapt to another method. Disadvantages: poor medium for communicating emotions, reduces politeness and respect, bad for complex problems, information overload: media richness is important in communication because it is the amount of depth a message can send. Face to face has this highest media richness but video conference comes second.