MKT 100 Study Guide - Midterm Guide: Joe Fresh, Data Mining, Focus Group

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Spergel Marla

Document Summary

Having a good physical location and internet presence. Efficient operations and excellent supply chain and human resource management. Products with high perceived value and effective branding and positioning. Political laws/rules (how will regulations effect your company) Economy (how that effects your sales, currency exchange) Loyalty: evaluate the attractiveness, who is within their market, substantial, reachable. A growth strategy that employs the existing marketing mix and focuses the firms efforts on existing customers. Existing marketing offering to reach new segments: symbols, competition. Offers a new product or service to a firms current target market. Firm introduces a new product to a market segment that it currently does not service. Qualitative is by questions, personal questions, focus group, observation: choose a method, collect your data. Secondary data: pieces of information that have been collected prior to the start of the focal project, can be internal or external data.