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Study Guides for MKT 100 at Ryerson University


RYERSONMKT 100Paul GillespieFall

MKT 100 Study Guide - Final Guide: Sales Promotion, Breast Cancer Awareness, Denim

Official Note Taker Program38 Page
11 Dec 2015
394
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 11: Mass Media, Ikea, Unique Selling Proposition

61
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 10: Royal Canadian Mint, Tim Hortons, Logistics

53
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 9: Marketing, Marketing Mix, Price Ceiling

46
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 6: Psychographic

59
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 7: Denim, Micromarketing, Aqua Velva

46
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RYERSONMKT 100Steven ChuangWinter

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 100 pages long!)

Cynthya Liang100 Page
29 Mar 2018
0
Building an office, buying a forklift, buying land. Develop and execute a marketing program based on the marketing mix (product, price, place, promotio
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RYERSONMKT 100Laila RohaniFall

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 79 pages long!)

OC114795479 Page
29 Mar 2018
0
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for cus
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RYERSONMKT 100Anthony BonatoWinter

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 380 pages long!)

OC377877380 Page
29 Mar 2018
0
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RYERSONMKT 100Daryl D' SouzaFall

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 34 pages long!)

OC230515534 Page
30 Nov 2017
0
It enabled: metrics and marketing decisions, fixed and variable costs, contribution, breakeven, marketing decision, analyzing the situation, 5 c"s, pol
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RYERSONMKT 100Katie LebelWinter

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 402 pages long!)

OC1223958402 Page
30 Nov 2017
0
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RYERSONMKT 100Khalil RohaniWinter

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 56 pages long!)

OC232095256 Page
30 Nov 2017
0
Product, price, distribution, advertising, target market, environment, research, selling. Marketing entails an exchange: the exchange can occur between
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RYERSONMKT 100Marla SpergelWinter

[MKT 100] - Final Exam Guide - Ultimate 77 pages long Study Guide!

OC57863277 Page
30 Mar 2017
0
Marketi(cid:374)g: a set of (cid:271)usi(cid:374)ess pra(cid:272)ti(cid:272)es desig(cid:374)ed to pla(cid:374) for a(cid:374)d prese(cid:374)t a(cid:3
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RYERSONMKT 100Steven ChuangWinter

[MKT 100] - Final Exam Guide - Comprehensive Notes fot the exam (29 pages long!)

OC144253829 Page
30 Mar 2017
0
What is marketing: marketing is about managing profitable customer relationships, attracting new customers, retaining and growing current customers. Id
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RYERSONMKT 100Paul GillespieSpring

[MKT 100] - Final Exam Guide - Everything you need to know! (41 pages long)

OC44656641 Page
30 Mar 2017
0
Illustrate how marketers create value for a product or service. Identify the role of customer relationship management in creating value. Explain the im
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Study Guide - Comprehensive Final Guide: Webcam, Popchips, Financial Risk

OC32892697 Page
1 Dec 2016
91
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RYERSONMKT 100Daryl D' SouzaFall

MKT 100 Study Guide - Comprehensive Final Guide: Eth, Tim Hortons, Unique Selling Proposition

OC121986631 Page
1 Dec 2016
35
1. product (creating value) a. product includes the physical features of the product such as: size, brand, quality, features, packaging, and warranty.
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RYERSONMKT 100Polina BuchanFall

MKT 100 Study Guide - Comprehensive Final Guide: Tim Hortons, Kijiji, Netflix

OC121806734 Page
1 Dec 2016
32
Designing products and services tailored to the wants and needs of customers. Decisions related to size, quality, features, packaging and warranty. Iss
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