MKT100 MARY FOSTER
WEEK 5: February 13, 2013
- Marketing Mix
o All about creating, delivering and communicating value
- Exchange products for information
- 4P’s –understand the foundation of the marketing; always designed with target customer in mind
o ie. Different life cycle, family responsibilities
- B2B**,B2C, C2C
- Marketing is shaped by micro and macro forces (8-10 questions)
- PEST!!! *** Most favourite topic!
o Pick out which factor belongs where
- 5C’s – company, culture, goals, image, products
o Collab- suppliers, buyers, collaborators, alliance
o Customers –segment, frequency, motivations
o Competitors- type of market it is, how you talk about it in terms of market share, Herfindahl Index.
How to advertise in a monopolistic vs.
- Sustainable competitive advantage (given situation)
o Ie. Mcd’s operational excellence
o Ie. What kind of