MKT 100 Study Guide - Midterm Guide: Delivery (Commerce), Organic Food, Stevi Jackson
8 Apr 2015
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MKT 100 Full Course Notes
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Convenience is something people have always been looking for. However, in today"s day and age, it is more than ever in demand as people have gotten busy with their jobs, and so they are spending more and more money buying things online. Statistics canada, canadian businesses sold billion worth of goods in 2014 as apposed to in 2013 (cbc news, 2014)! Many people have no time to go shopping for many things, which include groceries! This brings demand for the service of grocery delivery, which presents a great opportunity for walmart. It is quite apparent there are not many options to get your groceries delivered in canada. Although there are firms, including walmart, that offer grocery shipping, it usually takes well over a day. For example, to have a grocery delivered from walmart, one must wait at earliest 3 business days (walmart. ca, n. d)! To truly use this opportunity to create a competitive advantage,
