MKT 100 Study Guide - Midterm Guide: Fixed Cost, Root Mean Square
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MKT 100 Full Course Notes
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Mkt 100 quick notes and formulae for marke:ng metrics #1- 4. Variable cost: increase directly in propor4onal to the level of sales or produc4on. Calcula:ons for metric one examples. Sum of variable costs. Sum of fixed costs o sum of either type of xed costs or both. Calcula:on for metric two examples. Varia:ons on percentage growth, given 2 out of three variables. Market share & market analysis: Market share: the percentage of a market accounted for by a speci c en:ty. Gives a means for understanding rela:ve performance. Rela:ve market share: indexes a rm"s market share against that of its leading compe:tor. It is used to assess their success and its posi:on in the market. As a sum of squares, this index tends to rise in markets dominated by large players. The lower the her ndahl index, the higher the compe::veness of the market. A score of 0. 18 or above indicates a concentrated market. Unit market share (%): =
