MKT 100 : Chapter 6 answers.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Mary Foster

Document Summary

Have the company name as the brand name. Great tasting and it frees up time to do more important chores. It provides a foot in the door, that is all. There are different types of brand loyalty that vary in their strength. The logo should stay the same for decades. Bruce mclaren, a new zealander, founded the mclaren racing team that won eight formula one world championships during the 1980s, and mclaren is still a major player in the design of racing cars and winning. The current emphasis in new product development in north america encourages: Idea development, analysis and screening, concept development, prototype design, prototype manufacturing and testing. Ge will move its breakthrough product development efforts to india and china. In 1990 ____ of new product development projects were next generation, break through products and by 2004. ____were next generation, break through products according to professor cooper.