Study Guides (248,397)
Canada (121,509)
Marketing (513)
MKT 100 (258)
Midterm

Midterm MKT 1.doc

2 Pages
272 Views
Unlock Document

Department
Marketing
Course
MKT 100
Professor
Daryl D' Souza
Semester
Summer

Description
MKT MIDTERM 1 Week 5EthicsMetris 4Contribution MarginContribution Margin can be expressed as either aoramount Contribution Marginis defined as the contribution per unit divided by unit priceContribution Margin Contribution per Unit Selling Price per Unitwhere Contribution per Unit is defined as the unit price less unit variable costContribution Marginis defined as the difference between revenue and the cost of goods sold or variable costsContribution Margin RevenueCOGS Means that they will cover all of their recurring fixed costs and almost all of the one time fixed investmentHow might they pay off their entire investment in the first yearIncrease the price of each bus to 455 or sell 4 more bussesUtility PrincipleWhat is ethical is the most good for the most peopleHow do you measure t
More Less

Related notes for MKT 100

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit