MKT 100 Study Guide - Midterm Guide: Organizational Culture, Golden Rule, Scotiabank

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Focused on building and delivering value to be distinct from competitors, to get some sort of return /investments. Marketing: (cma) a set of business practices designed to plan for and create an organization"s products or services in ways that build effective customer relationships. Marketing: (ama) the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for shareholders. Value: what you get for what you give up. *marketing is based on creating value for both the firm and customers firms focus on: sharing information, balance customer"s benefits and costs, build relationships with customer, use technology to connect with customer. By implementing sophisticated information technology into its customer tracking and supply chain functions. Zara now has over 1500 women"s clothing stores in 78 countries. Products move from design through the supply chain and onto the stores shelves in about two weeks. Week 2 developing marketing strategies and a marketing plan; analyzing the.