MKT 400 Study Guide - Final Guide: Customer Relationship Management, Subliminal Stimuli, Long-Term Memory
17 Oct 2017
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Lots of stuff from first half second half of course. There will be some scenarios with common sense answers ex. read application question and choose correct answer. What would you do if a co. treats you badly (service wise) Need > want > exchange > costs and benefits > reaction > value > consumption, post choice evaluation, loyalty, repeat purchase behaviour, disposal. Relationships b/w consumers and the things they purchase, the products they own, and the activities which they participate. The study of groups of people within a society, Relevant to cb because a great deal of consumption takes place within groups/affected by groups behaviour. The study of human reactions to their environment. The thoughts and feelings when someone interacts with other people. Intricacies of mental reactions involved with info processing ex. purchasing thoughts. An exchange marketing affects consumers, and consumers actions affect marketers. Cb has its origin coming from economics ex. production and distribution of goods.
