MKT 500 : Lecture10-student.pptx
Document Summary
Lecture: video: the best stats you"ve ever seen , report preparation & presentation. Group project final steps: phase 2 completion, poster session sign-up sheet. Anova (avg) (aka 3+ group averages) l e b a i r a. To effectively communicate findings of the marketing research report. To provide interpretations of the findings in the form of sound and logical recommendations. To serve as a future reference document for strategic or tactical decisions. Your group is a marketing research consultancy that specializes in syndicated research. You conduct research on canadian social trends that are of interest and value to a wide variety of organizations. Primary data analysis interpret and reconfigure into meaningful findings. Deliverable: final report in powerpoint format (1 slide per page) by week 12 class (hard copy + turnitin copy*); poster presentation during week. 12 class; peer evaluations submit separately to instructor by nov. 30 latest (-5% if not done)
