MKT 504 Study Guide - Final Guide: Mifi, Customer Service, Wi-Fi

• School: Ryerson University
• Department: Marketing
• Course: MKT 504
• Professor: Daryl D' Souza

Document Summary

For salespeople, self-leadership is essential for the art of working smarter not harder: the process of doing the right things and doing them well. It includes the strategic application of effort that is honed and aligned with one"s goals. If goals are continually set at a level that is too easy to reach, performance tends to regress. Specific and quantifiable: without specificity, goals become ambiguous and have no clear meaning, time specific, associating time lines with goals establishes a deadline for planning purposes and provides motivation by instilling a sense of urgency for taking action. Straight-line routing plan: cloverleaf routing plan, circular routing plan. Leapfrog routing plan: major city routing plan, a major city routing plan works best when the territory is composed of major metropolitan areas. Smart crm app tools that analyze data on past customer behaviour to identify future opportunities, including new products and cross-selling: also used to compare competitive offerings.