MKT 600 Study Guide - Final Guide: Planned Economy, Single European Act, Common External Tariff
Document Summary
The level of interest rates set by central banks around the world has an impact on business investment, consumer spending, and economic growth in key marketers. Foreign exchange rates, or the price of a country"s currency can have a dramatic impact on the demand for imported products. These economic relationships must also be used on an ongoing basis when deciding the allocation of marketing resources to specific country markets or even deciding that it is time to exit a particular market. The assessment of a foreign market environment should start with the evaluation of economic variables relating to the size and nature of the markets. Initial screening of markets should be done efficiently yet effectively. The analysis should make use of a wide array of economic criteria to establish a preliminary estimate of market potential. One of the most basic characterizations of the world economy, pg. 95, exhibit 4. 1.
