MKT 702 Study Guide - Midterm Guide: Data Warehouse, Uptodate, Lead Generation

• School: Ryerson University
• Department: Marketing
• Course: MKT 702
• Professor: Margaret Yap

Document Summary

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is about identifying and meeting human and social needs. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Driving new product development based on customer needs. A greater variety of available goods and services. A great amount of information about practically anything. Greater ease in interacting and placing and receiving orders. An ability to compare notes on products and services. An amplified voice to influence public opinion.