RMG 200 Midterm: Midterm notes rmg 200

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Document Summary

Chapter 1 - introduction to the world of retailing. Vertical retailer - success behind his retail store. Set of business activities that add value to the products and services sold to consumers for their needs. Loblaws third largest retailer - bought shoppers. The retail sector is the largest employer nationally, employing almost 13 percent of. Retailers are introducing a place for entertaining and educational experiences for their customer. Determining what merchandise and services to offer. Negotiating with suppliers and distributing merchandise to stores. Deciding how to price, promote, and present merchandise. training and motivating sales associates. Considerable skill and knowledge are required to make these decisions effectively. Retailing is a set of business activities that add value to products and services sold to consumers for their personal or family use. Nonstore retailing: online shopping, services can be form of retail too. Needs vs want ( apple vs apple(mac))