RMG 200 Study Guide - Midterm Guide: Aisle, Brand Loyalty

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Ken Wong

Document Summary

Allocation when entering a store, and they view the store at 45 degree angles. Apparel display fixtures: straight rack, rounder, 4-way, gondola. Needs recognition utilitarian-specific task related, hedonic-for pleasure: socialize, know, be serviced, feel good, a thrill. Evaluation customers see product as a collection of attributes or characteristics. Market segmentation is the process of splitting customers into diff groups, satisfying them with the 4ps. A retailers role is to satisfy consumer needs by having the right merchandise, at the right price, place, quantity and time. Functions performed by retailers=providing products and services, breaking bulk, holding inventory, providing services. Multi-channel retailing=direct selling, online stores/e- commerce, electronic retailing methods sim, brick and mortar. The retail mix is product, price, promotion, place and people.