BUS 343 Study Guide - Data Quality

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Don'tremember

Document Summary

3 components: internal data system intranet, marketing intelligence. Procedure made to continuously gather/sort/analyze/store, distribute relevant and timely info to managers: data, computer hardware/software, mis experts. Can come from internal environment (company), can be bought etc. Manage the process to generate/distribute the needed info. Info from within company (internal records) to produce reports. Ex) wht items are in stock, which are backordered etc. Available to salespeople/sales managers serve customers better (immediate info access) ex) wal mart. Internal org internet network to link org departments/employees/databases. Method by which marketers get info about everyday happenings in the marketing environment. Most of the info needed about their environment is found in everyday sources: Www has become major source in recent years (lots of info on company webpages) Type of mi to forecast future (predict future consumer needs/wants/trends etc) Possible future situations, futurists use to assess the likely impact of alternative marketing strategies: marketing research. Collecting/analyzing/interpreting data about customers/competitors/bus environment to make marketing decision.