OC10116

Simon Fraser University

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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 14: Swot Analysis, Marketing Plan, Marketing Mix

OC101167 Page
25 May 2011
32
If you fail to plan, you plan to fail : businesses that succeed do so because they are capable of developing and implementing superior strategies in th
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 13: Public Service Announcement, Pro Bono, Product Demonstration

OC1011615 Page
25 May 2011
34
Communications mix revisited: organizations that follow an imc strategy recognize that other elements can be highly effective. Media choices: each medi
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 12: Integrated Marketing Communications, Database Marketing, Marketing Communications

OC1011616 Page
25 May 2011
37
Imc includes sources of planned and unplanned messages as well as marketing mix. Imc creates a single unified voice: consumers may be confused through
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 10: Customer Service, Professional Wrestling Throws, Private Label

OC1011611 Page
25 May 2011
48
The importance of distribution: you can"t sell what isn"t there: structure channel so that it can adapt rapidly to competitive advantage. What is a dis
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 9: Yield Management, Target Costing, Customer Satisfaction

OC1011616 Page
25 May 2011
30
Yes, but what does it cost : key pricing strategy decisions, price objective  pricing policy/strategies price points & tactics  implementation: Deve
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 8: Brand Management, Skunk Works, Registered Trademark Symbol

OC101166 Page
25 May 2011
57
Introduction the first stage of the product life cycle, in which slow growth follows the introduction of a new product in the market place. Creating pr
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 7: Marketing Mix, New Product Development, Final Good

OC1011614 Page
25 May 2011
46
Build a better mousetrap: new product failure a new product that does not reach expectations for success, failing to reach sales objectives, woodstream
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 5: Brand Loyalty, Cognitive Dissonance, Customer Relationship Management

OC1011611 Page
25 May 2011
36
Encourage consumers to see that existing state doesn"t equal desired state. Provide information and where consumers are likely to search. Understand th
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SFUBUS 343Jason HoSummer

Marketing: Real People, Real Decision (3rd Edition): Chapter 4

OC101169 Page
25 May 2011
55
Knowledge is power: marketers must have information that is accurate, up to date, and relevant to make good decisions. The marketing information system
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 3: Market Segmentation, Psychographic, Target Market

OC101169 Page
25 May 2011
48
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 2: Swot Analysis, Strategic Planning, Marketing Strategy

OC101169 Page
25 May 2011
47
Strategic planning: guiding the business: five key stages in top level strategic planning. Internal environment is all the controllable elements inside
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SFUBUS 343Jason HoSummer

BUS 343 Chapter Notes - Chapter 1: American Marketing Association, Customer Relationship Management, Value Proposition

OC1011610 Page
25 May 2011
46
The who and where of marketing: marketing principles are used to get people to endorse ideas or to change their behaviours in positive ways. Distributi
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