BUS 346 Study Guide - Final Guide: Foreign Direct Investment, Joint Venture, Strategic Planning

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 346
• Professor: Chang H Oh

Document Summary

[profitability, products from home] polycentric: the tendency of a multinational to tailor its strategic plan to meet the needs of the local culture. [accepted by local culture, profits put bck into country for expansion & growth: regiocentric: the tendency of a multinational to use a strategy that addresses both local & regional needs. [both profit and acceptance, less focus on a country than geographical region: geocentric: the tendency of a multinational to construct its strategic plan with a global view of operations. Strategy formulation: strategic formulation: the process of evaluating the enterprise"s environment & its internal strengths. Begins with external then internal: external environmental assessment: 2 main activities: Done through competitive intelligence (gathering external info on comp and environment for decision making) Conducting an environmental scan (info gathering: 4 ways asking industry experts, using historical trends to forecast, asking knowledgeable managers for scenarios, using computer for stimulation.