Study Guides (390,000)
CA (150,000)
SFU (5,000)
BUS (800)
BUS 478 (10)
Final

BUS 478 Study Guide - Final Guide: Grater, Multilingualism, Factors Of Production


Department
Business Administration
Course Code
BUS 478
Professor
Rui Jorge Basto da Silva
Study Guide
Final

This preview shows page 1. to view the full 4 pages of the document.
Chapter 8 International strategies
THESE NOTES ARE MADE FROM THE TESTBOOK AND
TEST BANK!!!!!!!!!
Types of Strategies
International strategy refers to strategy thru which the firm sells products outside the firms
domestic market
Strategies: multi-domestic, global, transnational
International corp-level strategy focus on the scope of operations through both product
and geographic diversification
Multi-domestic Corporate level strategy the firm customizes the product for each country
in which it operates
LOW need for global integration and HIGH need for local market responsiveness
Global level strategy emphasizes economies of scale
competitive strategy is dictated by home office
lacks responsiveness to local markets
Assumes more standardization of products across country markets
Transnational Strategy - Standardizing operations and decentralizing decisions making
responsibilities
Reasons its becoming necessary EXCEPT it is easy to use
STARBUCKS
Effectively implementing the _TRASNATIONAL__ international corporate-level strategy often
produces higher performance than does implementing either the __MULTI-DOMESTIC_ or
__GLOBAL___ strategies
Increasingly, customers worldwide are demanding emphasis on local requirements and
companies require efficiency as global competition increases. This has triggered an increase in
the number of firms using the __TRANSNATIONAL__ strategy.
The two important environmental trends that influence a firm's choice and use of international
corporate-level strategies are __ LIABILITY OF FOREIGNNESS __ and _
REGIONALIZATION _.
You're Reading a Preview

Unlock to view full version