BUS 478 Study Guide - Final Guide: Grater, Multilingualism, Factors Of Production

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 478
• Professor: Rui Jorge Basto da Silva

Document Summary

These notes are made from the testbook and. International strategy refers to strategy thru which the firm sells products outside the firms domestic market. International corp-level strategy focus on the scope of operations through both product and geographic diversification. Multi-domestic corporate level strategy the firm customizes the product for each country in which it operates: low need for global integration and high need for local market responsiveness. Global level strategy emphasizes economies of scale: competitive strategy is dictated by home office, assumes more standardization of products across country markets lacks responsiveness to local markets. Transnational strategy - standardizing operations and decentralizing decisions making responsibilities: reasons its becoming necessary except it is easy to use, starbucks. Effectively implementing the _trasnational__ international corporate-level strategy often produces higher performance than does implementing either the __multi-domestic_ or. Increasingly, customers worldwide are demanding emphasis on local requirements and companies require efficiency as global competition increases.