CMNS 130 Study Guide - Final Guide: Behaviorism
11 Dec 2015
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Mathematic model of communication- claude shannon and warren weaver (1963) helps distinguish what is and what is not communication. The process by which one mind can affect another (shannon and weaver, The means of sending military messages, orders, etc. , as by telephone, telegraph, radio, couriers (american college dictionary) Communication is a social process of exchange whose content is the measure or mark of a social relationship (vincent mosco, 1996) To communicate is to carry over a thought, sentiment, perception, theory, order, belief, outlook or, more generally a message from one or more persons to another or others. To communicate is to make common, either through space or across time. (robert babe, 2000) Communication is the mechanism by which power is exerted (stanley. Mass communication: small group with power large group without. (ex. Execution of damiens- king has damiens killed, projecting communication/power to masses. Interpersonal communication: also includes power but includes less people and is more horizontal (ex.
