CMNS 223W- Midterm Exam Guide - Comprehensive Notes for the exam ( 22 pages long!)

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Name & logo (as little more than font) Keep in mind: w/ the expansion of industrial society people that came from country to cities it was a time of social. Market had to found ver tically through the classes. Workers had to become consumers - shor ter hours and higher wages star ted by. 12. 5 hours in 1910 to produce one car. 1914 - one hour for a car, 1000 cars a day. Personal and social satisfaction from ad consumption (1920"s, towels, we take advantage of now) Hegemonic consumer culture born in the 1920s - such as national brands, cmns networks (radio, newspaper etc) 1922-1929 - 286% rise in productive capacity of america. Not simply a matter of teeth; matter of pleasure , preserving health and fitness, aids in the enjoyment of life . Information is delegated to the end and smallest pint.

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