MARK301 Final: Chapter 11
25 Jan 2015
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Document Summary
Producing a product or service making it available to buyers require building relationships not just with customers, but also with key suppliers & retailers in the company"s supply chain. Information: gathering & distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and aiding exchange: promotion: developing & spreading persuasive communications about an offer, contact: finding and communication with prospective buyers, matching: shaping and fitting the offer to the buyer"s needs, including activities such as manufacturing, grading, assembling and packaging, negotiation: reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred. The direct marketing not intermediary levels; consumers. intermediary levels indicates the channel in figure a, channel 1, has the company sells directly to understand their roles, coordinate their activities, and co operate to attain overall channel goals.
