MKTG 467 Study Guide - Final Guide: Market Entry Strategy, Trade Bloc, Iso 22000

• School: University of Calgary
• Department: Marketing
• Course: MKTG 467
• Professor: James Agarwal

Document Summary

Step 3: rate countries based on each indicator. Step 4: compute overall score for each country. Step 1: collect historical data on several country markets. Step 2: evaluate mnc"s post-entry performance in each country of its existing markets. Step 4: rate the countries on each indicator. Export management companies (emcs) independent firms that act like an export department for several non-competing. Operate on either a commission or a fee basis. May solicit orders from foreign buyers on behalf of its clients or take possession and title of their goods for direct export . Ability to appoint sales representatives in importing countries, promote goods and services of its clients, arrange for transportation, provide warranties and after-sales-service. Export trading companies (etc) independent firms that provide support services for firms engaged in exporting. Piggyback exporting company markets its products through the distribution channels of a second company. Warehousing, shipping, insuring and billing on behalf of the client.