PSYC 1000 Study Guide - Midterm Guide: Parietal Lobe, Frontal Lobe, Occipital Lobe

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Research methods: descriptive: the observation of two variables. Case study: observations and information based on one individual. Naturalistic observation: recording behaviour in the natural environment. Survey: gathering information about many people"s thoughts/behaviours through self- report. Random and representative sampling: pool of participants representing a larger population: correlational: association between two variables. Standard deviation: calculation of the average distance of scores from mean (5% avg: distribution can be normal (eg. iq) or skewed (eg, distribution can be normal (eg. iq) or skewed (eg. income) Range: difference between highest and lowest scores. Dependent variable: variable measured by experimenter to observe effect of independent variable. Control group used to base conclusions on randomization allows for consistency between experimental group and control group. Experimenter bias: experimenter"s expectations influence results (use double-blind procedure to correct) Placebo effect: participant believes in effectiveness of manipulation so they change their behaviour. Cell body: contains nucleus and decides the activation. Myelin: covers some neurons and facilitates neural impulses.

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