AFM241 Study Guide - Midterm Guide: Customer Switching, Freemium, Bargaining Power

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Economic value added (EVA), Market value added, return on invested capital, and
Tobin’s q
Tobin’s q specifies the firm’s market value as a multiple of the replacement cost of its assets.
E.g. a firm with asset worth $100,000 and the market value of the firm is $500,000, this
means that the firm has been able to generate value from its assets and achieve above
normal performance.
A value of Tobin’s q above 1.0 indicates (positive) economic profits; has competitive edge
2.3 Business Models
Outlines how to deliver value to customer and turn payments into profits
Business models make assumptions on revenue and cost
Based on the assumptions, the management will decide:
The mechanisms and manner by which value is to be captured
Which technologies and features are to be embedded in the product and service
The way in which technologies are to be assembled
The identity of market segments to be targeted
How the revenue and cost structure of a business is to be designed to meet customer needs
Skype and Linked have thrived using the “feemium” model. Get a large user based with free shit and
introduce paid options.
Success of business model focuses on
Understand your potential customers and their needs
Analyze your operations and make sure that you can deliver what the customers want
(effectiveness) and when they want it (timeliness) at a reasonable cost (efficiency)
A business model defines how an enterprise interacts with its environment to define a unique strategy,
attract the resources and build the capacities to execute it, and in the process, create value for all
stakeholders
A successful business model aligns an organization with its environment
Wal-Mart uses the discount-retailing business model (idea of applying supermarket logic)
How did Sam Walton the founder of Walmart made it unique?
Chose to target a different group of customers (small towns). Customers would then shop
locally instead of going to the retailers in metropolitan areas
Everyday low prices
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Document Summary

Economic value added (eva), market value added, return on invested capital, and. Tobin"s q specifies the firm"s market value as a multiple of the replacement cost of its assets. E. g. a firm with asset worth ,000 and the market value of the firm is ,000, this means that the firm has been able to generate value from its assets and achieve above normal performance. A value of tobin"s q above 1. 0 indicates (positive) economic profits; has competitive edge. Outlines how to deliver value to customer and turn payments into profits. Business models make assumptions on revenue and cost. Based on the assumptions, the management will decide: The mechanisms and manner by which value is to be captured. Which technologies and features are to be embedded in the product and service. The way in which technologies are to be assembled. The identity of market segments to be targeted.

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