ADM 2320 Study Guide - Institute For Operations Research And The Management Sciences, Supply Chain, History Of Marketing

34 views4 pages

Document Summary

Marketing- a set of business practises designed to plan for and present an organizations products and services in ways that"s build effective customer relationships. Need- a person feeling physiologically deprived of basic necessities, such as food, clothing, shelter, and safety. Market- refers to the groups of people to whom an organization is interested in marketing its products, services, or ideas. Target market- the customer segment or group to whom the firm is interested in selling its products and services; potential customers who have both an interest in the product or service and the ability to buy. Exchange- the trade of things of value between the buyer and seller so that each is better off as a result. Marketing mix- product, price, place and promotion- the controllable set of activities that a firm uses to respond to the wants of its target markets.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers

Related Documents

Related Questions