ADM2320- Midterm Exam Guide - Comprehensive Notes for the exam ( 103 pages long!)
5 Oct 2017
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Document Summary
Marketing - a set of business practices designed of plan for and present and orbs products or services in ways that build effective customer relationships. Need - a person feeling physiologically deprived or basic necessities such as food clothing shelter and safety. Want - the particular way in which a person chooses to satisfy a need, which is shaped by a person"s knowledge, culture and personality. Market - refers to the groups of people who need or want a company"s products or services and have the ability and willingness to buy them. Target market - the customer segment or group to whom the firm is interested in selling its products and services. Exchange - the trade of things of value between the buyer and seller so that each is better off as a result. Goods - items that can be physically touched.
