ADM 2372 Study Guide - Viral Marketing, Mass Customization, Podcast

• School: University of Ottawa
• Department: Administration
• Course: ADM 2372
• Professor: All

Document Summary

E-business: the conducting of business on the internet, not only buying and selling, but also serving customers and collaborating with business partners. Digital darwinism: implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction. The internet began as an emergency military communications system operated by the. Many entities oversee the internet and set standards: Internet engineering task force (ietf): the protocol engineering and development arm. Internet architecture board (iab): overall architecture and provides guidance to. Internet engineering steering group (iesg): technical management of ietf activities. Web 2. 0: a set of economic, social, and technology trends that collectively form the basis for the next generation of the internet. Technological drivers: billions of people around the globe now have access to the internet, mobil devices outnumber desktop computers three to one, over 60% of all us internet access is now via always-on broadband connections.