ADM 2372 Chapter Notes - Chapter 5: Clayton M. Christensen, Digital Photography, Disruptive Innovation
13 Apr 2020
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Polaroid was a solid company with an innovative technology & a huge customer base. The color version of the camera was introduced in 1963. By the late 1960s 50% of us households owned one. One-hour film processing and, later, digital photography contributed to its spectacular downfall. Its stock traded at in 1997 and 8 cents in 2002. Digital darwinism: implies that organizations that cannot adapt to the new demands put on them for surviving in the information age are doomed to extinction. Disruptive technology: a new way of doing things that initially does not meet the needs of existing customers. A new way of doing things that redefines the competitive playing fields; opens new markets and destroys old ones (e. g. , digital photography, digital music, ebooks, touch screen, the iphone when first introduced) Tends to open new markets and destroy old ones. The innovator"s solution, (disruptive innovation) clayton christensen.
