CMN 1160 Study Guide - Midterm Guide: Tao Te Ching, Laurie Anderson, Rick Mercer
22 Apr 2015
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CMN 1160 Full Course Notes
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Chapter 4 conway - genre / case study: the music video. It is 30mins long and is scheduled with other sitcoms. Has a serial structure and long story arcs. It has no laugh track, it uses a hand-held camera with natural lighting, and it"s not shot on set. Dual audience of television: viewers and advertisers. Spin-off: character leaves one show to start another. Clone: copies of program, possibly with twist. Recombinant: combine elements of two shows or genres. News comedies (daily show, rick mercer report) Two revenue sources: advertising and subscription fees. Attract small audience but charge less for advertising. Target niche audience (based on demographics or interest) Viewers have more choices and begin to abandon broadcast tv. New niche stations in the us: nickelodeon, 1979, espn, 1979, cnn, 1980, weather channel, 1982. optional-to-basic niche stations in canada: weather network, 1987, ytv, 1987. Distribution capacities developed more quickly than production.
