CMN 1160 Study Guide - Midterm Guide: Fairness Doctrine, Opinion Poll, Culture Industry

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Dina Salha

Document Summary

User-and-gratifications research: a branch of research on media effects that looks at why people use particular media and examines what people do with the media rather than what the media do to people. Encoding/decoding: a theory that says that messages are encoded with certain meanings by media producers and that the audiences then decode the messages in various ways depending on things like their education level, political views, and other factors. Framing: the notion that the way messages are communicated can influence our attitudes and actions. Critical theory: an umbrella term for a range of theories, most of which, are inflected by marxism, that attempt to look critically at society and to offer ways to improve it. Digital divide: the idea that some groups that lack internet access lose out on the benefits of online technology. Political economy: an area of study inspired by marxism that examines. Ideology: a way of belief that goes largely unquestioned by people or.