CMN 1160 Study Guide - Final Guide: Mass Society, Marshall Mcluhan, Media Studies

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Aliaa Dakroury

Document Summary

True or false (45 questions) and multiple choice (45 questions) Using the example of ipod campaign discussed in class and based on on the book technology book and human society, one can argue advertising helps to adapt humans to mass society using technology. Jack is arguing that now media are creating our needs and gratifying it. He is talking about creating a new way of life not asserting. Cancon is a requirement set by crtc that all canadian radio stations should play canadian contentcanadian association of broadcasting. They will loose their audience because it is not as entertaining and tempting as a american entertainment. As discussed in class, the saliva example is an e. g. of how the language is in the words not in the people. Language is in the peoplemeaning is inside your mind. Inductive v. s. deductive approach to the communication studies. Different stages of communicationshannon weaver model of communication. The model is very simple and very naiive.