CMN 2181 Study Guide - Final Guide: Communication Accommodation Theory, Louis Althusser, Cultural Relativism

• School: University of Ottawa
• Department: Communication
• Course: CMN 2181
• Professor: Peruvemba Jaya

Document Summary

Communication: the process by which people use shared verbal or nonverbal codes, systems and media to exchange information in a particular cultural context. Multiculturalism: the composition of a society made up of diverse cultures, also a society"s tolerance and acceptance of cultural diversity (true multicultural society is characterized by mutual acceptance and equal societal participation) Intercultural: communication between individuals of diverse cultural backgrounds and between diverse groups. Intracultural: communication between individuals of the same or similar cultural backgrounds. Cross cultural: comparisons between different cultures and cultural groups. Ethnocentrism: seeing our own culture as the centre of the universe and seeing other cultures. Cultural relativism: the degree to which an individual judges another culture by its context (evaluates the behaviours of a culture by its assumptions about the reality) Rhetorical theory: rhetorical tradition views communication as the practical art of discourse. A discourse approach to communication holds the possibility that the practice of communication can be improved through education and research.