[CMN2181] - Final Exam Guide - Everything you need to know! (70 pages long)

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CMN 2181 Full Course Notes
5
CMN 2181 Full Course Notes
Verified Note
5 documents

Document Summary

Term coined by marshalll mcluhan: describes a world in which communication technology brings news and information to the most remote parts of the world. Advanced technology and transportation systems: internet, fax machine, telephone, social media, train, car, airplane. Increased intercultural encounters create opportunities of understanding and possibilities of misunderstanding. Global economy and business transactions: global transformation, international expansion, diverse workforce. Understanding cultural tensions created by economic transformations is a challenge we face in the business context of intercultural communication. Impacts the way cultures change and affect on a global level. Promoting inter-ethnic co-existence is a challenge we face in our multicultural society. Building intercultural understanding: understanding is the first step towards acceptance, people have accumulated a rich stock of cultural traditions and customs, but we are unaware of rules governing our own behaviour. Promoting international business exchange: three competence essential in the global workplace.