CMN 3144 Study Guide - Sean Penn, Redone, Andy Spade

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: Isaac Nahon- Serfaty

Document Summary

The persuaders have gone deep into the minds of advertisers and marketers. Advertisers want to create an atmosphere of advertisements that individuals cannot break free from. In the persuaders advertising, marketing and public relations professionals want to create an atmosphere of advertisements that society is not able to escape from. Corporations fear that society will forget about a product/brand if there is not continual creation of advertised messages. The abundance of advertisements that society is exposed to is said to make society immune to their persuasive effects on consumers. Advertisements are all over the streets, on busses, in elevators and all throughout our lives. As said in the persuaders by naomi klein, advertisers are like roaches, spray and spray and they become immune. Advertisers and marketers believe that the simple ad that is shown in commercials or on the streets is not fulfilling the purpose and will not sell products and services anymore.