HSS 2102 Study Guide - Final Guide: High-Context And Low-Context Cultures, Communication Accommodation Theory, Muted Group Theory

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Race -> neutral human characteristic (99. 9% of dna sequences are common in all humans) 65% think minorities are treated equally in workplace. By 2031, of workers will be of visible minority. Ethnocentrism: belief that your culture is superior to others. Muted group theory: powerful, wealthy groups at the top of society determine who will communicate & be listened to. Etuaptmuk: we look with one eye to native learning & the other eye to western knowledge. Collectivism = interdependence (70% of world population) Collectivist = we, family > individual, group achievement. Individualist = i, unique, personal achievement (poor countries turn into this with 5441) Physical distance between those with power & those without. Less powerful accept inequality in power = normal. High power = people aren"t created equal. High context culture = little meaning expressed, lots of nonverbal meaning. Low context culture = meaning through language, speak loud/fast.

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