PHI 2397 Quiz: What is wrong with advertising

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Why is advertising an ethical problem,: because it is often intrusive, deceptive, or manipulative or at least, this is what people say about it. Appa(cid:396)e(cid:374)tly, ad(cid:448)e(cid:396)tisi(cid:374)g de(cid:272)ei(cid:448)es people i(cid:374)to (cid:271)uyi(cid:374)g thi(cid:374)gs that (cid:449)e do(cid:374)"t (cid:396)eally (cid:374)eed. Appa(cid:396)e(cid:374)tly, (cid:373)akes people thi(cid:374)k they (cid:374)eed thi(cid:374)gs they do(cid:374)"t e(cid:448)e(cid:374) (cid:449)a(cid:374)ts. Some people think it make us unhappy: ex. Use (cid:272)(cid:396)edit (cid:272)a(cid:396)d, a(cid:374)d (cid:374)o(cid:449) you"(cid:396)e (cid:271)(cid:396)oke: another problem is the money and resources devoted to advertising. Does ad(cid:448)e(cid:396)tisi(cid:374)g (cid:373)a(cid:374)ipulate us(cid:863): m. j phillip"s (cid:272)(cid:396)iti(cid:395)ue of ad(cid:448)e(cid:396)tisi(cid:374)g. * he thinks manipulate advertising is a serious moral problem (on test) Ma(cid:374)ipulati(cid:448)e ad(cid:448)e(cid:396)tisi(cid:374)g is a(cid:374) (cid:862)ad(cid:448)e(cid:396)tisi(cid:374)g that t(cid:396)ies to (not writing out slides) Manipulative and associative go hand and hand. Dependence effect: this theory is that production of goods creates wants & wants create more. No evidence that ma works: but we can conclude about this and operate on the basis of assumptions. Assumes that urgent needs create more utility.

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