PSY 2110 Study Guide - Midterm Guide: Umwelt, Consumerism, Neurology

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Aristotle: father of psych; we are social before we are human we emerge into certain ways of being: humanity is shaped by our way of being. Emergence of social psychology (late 1800s early 1900s) Norman triplett (psychologist): 1st empirical social psych study of kids" performance on winding a fishing line: observation: bike racers change their speed in another"s presence. Max ringlemann (engineer): 1913: found social loafing/slacking in group tasks- effect other"s presence. Phase 1: economic changes in the organization of labour. Massive production forces that absorbed people into factories & industrial plants. Frederic taylor (1911): scientific management principles to predict & control labour force. Examination, calculation, surveillance of human work (break actions into parts) Scientific management facilitated labour exploitation (drain individual"s expertise: fragmentation. Abstraction of behaviour from a meaningful whole (creation vs. production) Re-presentation of that behaviour on the worksheets: for social psychologists, at that time, factory work exemplified human behaviour. Quantitative analysis revealed that humans could be manipulated.

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