CCT109H5 Study Guide - Midterm Guide: Knowledge Economy

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Brett Carraway

Document Summary

Technology: the application of scientific knowledge for practical purposes. Encoding/decoding model: theoretical approach of how media messages are produced, disseminated and interpreted. Semiology: the study of signs and symbols and their use or interpretations. Polysemy: the coexistence of many meaning for a word or phrase. Symbols: something that represents an object or has a deeper meaning to it. Arbitrary coding: a sound that is attached to an object. Structure is the recurrent patterned arrangements which influence or limit the choices and opportunities available. Social construction of technology: also referred to as scot. It views the development of technology as an interactive process or discourse among technologists or engineers. It is an interactive sociotechnological process that shapes all forms of technology. Technological determinism: a theory that presumes that a society"s technology drives the development of its social structure and cultural values. Co-constitution: the convergence of two things to create something. Political economy: economics as a branch of knowledge or academic discipline.