ISTB01 - Final Assignment

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Department
International Studies
Course
ISTD01H3
Professor
Leslie Chan
Semester
Fall

Description
Alice Huang ISTB01: Need Analysis Proposal November 15, 2010 Dario Leung Tylor Liang 1. GENERAL DESCRIPTION OF THE PROJECT BEING PROPOSED. In 2010, an estimated 5.24 million people in South Africa are living with HIV, an increase of 300 000 since 2009. The total number of new HIV infections for 2010 is estimated at 410 000. Of these, approximately 40 000 will be among children. Human Immunodeficiency Virus, most commonly known has HIV, is a virus that destroys defense cells in the body’s immune system. They are crucial in helping the body fight infectious diseases. As HIV destroys these helpers, the victim’s body becomes susceptible to all kinds of diseases. Even a common fever can become deadly. When the immune system becomes completely deficient, HIV has successfully transformed to Acquired Immunodeficiency Syndrome (AIDS). Drugs have been developed to inhibit HIV but there is still no cure. We believe that education and keeping citizens well-informed of health issues, will improve the quality of life and decrease the numerous cases of deaths caused by HIV/AIDS in South Africa. Our mission is to enhance HIV/AIDS awareness through the use of popular information communication technologies, mainly through the medium of radio broadcasting. To achieve our goal, the most effective and efficient medium to use are radio broadcasting systems. Radio as a medium is the most effective towards our target group, the common citizens of South Africa. It requires the least amount of literacy skills that would generally be needed with reading materials and Internet information sites. Although the literacy rate in South Africa is fairly high, there are increasingly large masses of people migrating from rural areas of Africa to this region. In terms of efficiency, radio channels can be accessed for extremely low costs. Much lower costs than paying for access to the Internet—where cost of Internet in Africa is one of the highest —and television channels. Not to mention, radio stations can now be accessed through a stereo player at home, in the car, on phones, and on the Internet. This allows us to reach much greater number and diversity of audiences and extremely easy for people to access. 1 Alice Huang ISTB01: Need Analysis Proposal November 15, 2010 Dario Leung Tylor Liang According to loveLife, “radio is South Africa’s most important source of public information, reaching 97% of the country’s households.” Radio is popular among all age groups, diversity and classes. For our project, we plan to launch a radio programme educating youths and adults alike on what HIV/AIDS really is, how it can be prevented, and the various resources available to them to be aware. We hope to do this in an educational and creative way for audiences to show interest and engage interactively. These programmes will discuss topics such as safe sexual practices, what they can do to help combat HIV/AIDS through working together with family, friends and their community and promoting regular HIV-testing. Audiences can actively participate by calling in, asking questions where they will be answered on-air by professional health officials. To address needs of all citizens, these programmes will be broadcast in all South African official languages and on-air 24 hours a day, 7 days a week. HIV/AIDS awareness has been around for only a short period of time. It was first detected in Africa, and soon after in the U.S. When it first appeared, scientists and doctors were oblivious to what this growing epidemic was. The term AIDS was coined in 1982 and identified as the result of HIV 2 years later. Although this disease was first discovered in Africa, Western countries have been in the lead for developing drugs and creating awareness. Not that the African government didn’t care about this issue, but more so they didn’t have the funds to properly react to it. People in developing countries began taking the new antiretroviral treatment in 1996 while people in many others still did not have access to it. In 1993, drugs finally became more affordable for developing countries and after much hesitancy, became free for South African victims 11 years later. This is an issue that also needs to be raised in terms of awareness. Why are crucial medical treatments made so unaffordable to countries where they need it the? In order to help our audiences fully 2 Alice Huang ISTB01: Need Analysis Proposal November 15, 2010 Dario Leung Tylor Liang understand the epidemic to make a change, we need to cover many angles of this issue and stress the importance of education and information along with prevention awareness. This project will benefit the citizens of South Africa and society in general in terms of health and education. We can accomplish this by not only providing facts for citizens, but promoting citizens to make well-informed decisions and to become actively involved in helping this cause. HIV/AIDS is a tragic contagious disease with no cure. Millions will continue to die and the disease will continuously grow if left alone. HIV/AIDS is no small issue but with everyone in one joint effort, a difference can be made. 2. BRIEF DESCRIPTION OF THE ORGANIZATION WE REPRESENT. The group selected to be represented is “loveLife”. As the largest HIV prevention program in South Africa, loveLife focuses on reaching and educating youths to change their lifestyles and behaviours regarding sex and HIV. Started during September 1999 by combining South African public health government and community based groups, the organization focused on using media for deterrence against HIV but also centered around the idea that face to face counseling and education programs will also show results. South Africa has one of the highest rates of HIV in the world with over 5.7 millions affected. Over a period of 10 years in South Africa, the mortality rate per year nearly doubled due to HIV/AIDS. loveLife was chosen because it has already reached 85% of the youths in South Africa and as of 2010 the HIV prevalence rate has increased to 50%. The organization consists of the South African government, South African non-government organizations and private foundations. The main funds are provided by the South African government (departments of health and social development) and the Henry J. Kaiser Family Foundation. loveLife is mainly comprised of 1200 youth volunteers known as the 3 Alice Huang ISTB01: Need Analysis Proposal November 15, 2010 Dario Leung Tylor Liang “groundBREAKERS”. The groundBREAKERS work in unison with 200+ community organizations, 5600 schools and 500 clinics in South Africa. They take courses and programs that educate them on successful sexual health counseling so that they may be efficiently prepared when they meet youths face to face. groundBREAKERS and their aids (Mpintshis) meet with over 500 000 youths a month to aid and help prevent HIV. Other than groundBREAKERS, loveLife also has different types of mediums to provide assistance for youths. 75% of youths have access to a cell phone and loveLife did not miss this crucial fact, therefore they created a WAP (wireless application protocol) called MYMsta. MYMsta is a social networking application that allows people to create profiles to share with others to create a sense of belonging and at the same time have access to information about HIV. Another fact is that as of 2010, 75 % of households in South Africa have access to a television and loveLife broadcasts commercials with vital information for HIV prevention geared towards youths. South Africa’s largest and most vast medium reaches over 97% of homes in eleven official languages, it’s also loveLife’s primary means of communication aimed towards youths by using the radio. loveLife establishes “loveLife Youth Centres” that are fitted with members of groundBREAKERS and Mpintshis that provide peer to peer counseling as well as links to 10 community radio stations across the country. With the organization’s attention to interaction on a personal level and also information communication technology on a national scale, it is a prime candidate group to be represented. 3. NEEDS ANALYSIS CREDIBLE SOURCES: 4 Alice Huang ISTB01: Need Analysis Proposal November 15, 2010 Dario Leung Tylor Liang a. loveLife – South Africa’s largest national prevention, education and behaviour change initiative for young people. http://www.lovelife.org.za/ loveLife is a c
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