MDSA02H3 Study Guide - Midterm Guide: Technological Determinism, Fax, Walter Lippmann
Document Summary
Eras in communication: oral, written, printed, electronic, digital songs, novels, tv. Culture: the symbols of expression that individuals, groups and societies use to make sense of daily life and to articulate their values. Mass media: the cultural industries the channels of communication that produce and distribute shows, newspapers, movies, video games, internet services, and other cultural products to large numbers of people. Gutenberg printing press: invented in 1450 by germany"s johannes gutenberg. Initially, books were large, elaborate and expensive took months to illustrate and publish. Usually only purchased by wealthy aristocrats, royal families, church leaders, prominent merchants and powerful politicians. Books were the first mass-marketed products in history. Print era supported a more centralized nation, unlike the orality era which supported decentralized, local governments. Media literacy: is a critical process that takes us through the steps of: printing press: description, analysis, evaluation, engagement.
