MDSB03H3 Study Guide - Final Guide: Conspicuous Consumption, Shopping, Targeted Advertising
Document Summary
Advertising and consumer culture (final exam study guide) This comprehensive exam will test your knowledge of ideas and concepts from the readings and from the lectures. Keywords are concepts: be sure you can define and offer the significance of each to our understanding of consumer culture and/or its reverberating effects on us: brand. Begins with the actual physical branding of cattle to distinguish one rancher"s stock from another. It is now a marketing term used to distinguish one manufacturer"s product from the competition. James twitchell: a brand is a story attached to a manufactured object . Each brand has an identity or personality that becomes connected to the consumer who buys. Brand identity = trademark, logo, slogan, name/title, symbol, or any other feature that identifies one seller"s product from those of other sellers: appellation/interpellation. The action of giving a name or title to someone or something in order to identify them.
