MGMB01H3 Study Guide - Final Guide: Dependent And Independent Variables, Internal Validity
Document Summary
Types of observation research: participant observation: observational research in which the researcher becomes a functioning member of the organizational unit being studied, The researcher makes a conscious bet that the pros of participation outweigh the cons. Advantage: potential for secrecy, more personal findings. Disad(cid:448)a(cid:374)tages: pla(cid:272)es rather se(cid:448)ere li(cid:373)itatio(cid:374)s o(cid:374) the o(cid:271)ser(cid:448)er"s opportu(cid:374)ity to re(cid:272)ord information: direct observation: observational research in which the researcher observes ob without taking part in the studied activity. Could be done covertly but is not known for that. Both capture the depth, breadth, richness, spontaneity, and realism of ob. Lack of control over the environment in which the study is being conducted. Could not ensure that unusual events will not affect behaviors. Small number of observers and situations in the typical ob study can be problematic. With only one observer, there is a strong chance of selective perceptions and interpretations of observed events.
