Study Guides (256,350)
CA (124,628)
UTSC (8,092)
Psychology (1,901)
PSYB30H3 (145)

notes

6 Pages
105 Views

Department
Psychology
Course Code
PSYB30H3
Professor
Marc A Fournier

This preview shows pages 1-2. Sign up to view the full 6 pages of the document.
Lecture 12 mon feb 28/11 WEEK 7
David McClelland motive and need
Motive - A recurrent preference or readiness for a particular quality of experience, which
energizes, directs, and selects behavior in certain situations
See world in different ways (different motives) Motive Conscious Intention
Motivational contructs = why? Motive underlying behavior Motive Trait
Motive Conscious Intention (there is a distinction)
Some motive are aware to us[have access to]. McClelland felt that there are only some
motivations that are partly accessible to consciousness. Outside conscious awareness,
profound role in changing perception. Some motives are not consciously aware of.
How to measure? Self-report. (but cant measure unconscious)
How to access the implicit/unconscious motivations? Thematic apperception test (TAT)
Clever strategy; card with picture (a scene) participant writes a story about the picture
(standardized)
Notion: pictures dont have fixed stories (ambiguous you make the story). Not intrinsic to
the card but to you. When faced with an ambiguious stimulus make meaning of it we rely
on own organization on motivation,fears. The story we project is about us
[conscious/unconscious] we reflect our motivational concerns with the character concerns.
TAT = projective test (people project their stories/motives/issues)
Mclelland achievement motive
Implicit motivation, we need to rely on implicsive constructs (TAT)
How to use the TAT to measure achievement motivation? You need a scoring system. More
themes (thematic imagery) related to achievement. More themes related to achievement the
more achievement motivation they have.
Begin w/ hypothesis about kind of conditions where motive temporarily raise (achievement
motivation)
One strategy: took one group:[battery of tests] told them it was about their intelligence
(achievement motivation rose)
Other group: neutral; told them test dont know what it measures (not achievement
motivation)
Certain themes arose from the group w/ the motive temporarily aroused. (thats how to
measure it)
www.notesolution.com
Compare stories from temporary arose and neutral. If one person shows more themes, they
have a higher resting level of achievement motivation. [greater concern]
Base lined conditions = administered at same time to everyone
Criticism against TAT: (1)poor reliability [little internal consistency][thems of acheievement
in one story and none in another story](reliablilty ceiling on validity),(2) poor criterion
validity[inconsistent for things they want to predict], (3)Poor convergent validity with
questionnaire measures of motives, which demonstrate greater reliability and criterion
validity [self-report is different than TAT] [macllelend said its okay b/c self-report only
partially access motives we have]
Problem with reliablilty: when people write stories, they are internally pressured to write a
different story for other TAT cards. But they can continue with same ideas, making stories
much more similar in thematic imagery [TAT more reliable]
TAT long-standing test for implicit motivation, TAT controversial instrument (more new
ones like IAT measure implicit attitudes), can become more reliable and valid instrument
given the right set of instructions.
TAT long standing history in studying motivation b/c maclleland. He studied the need to
achievement.
Achievement motivation:
N Ached defined: recurrent concerns with doing things better and with surpassing
standards of excellence. build a better mousetrap. Peopletake things that already work
and make them work better.
Sample n Ach scoring category: Achievement Imagery a character in the story wants to
perform better either by:
Being involved in a long-term achievement project
Meeting an internal standard of excellence
Outperforming someone else
Doing something unique
Achievement motivation (High n-Ach) primarily predict success in business.
Entrepreneurial careers. Do well up to a point (limited). Maclelland and collegue (1982):
At&t managers: the managers with high achievement motivation were promoted to middle
managers (level 3 after 16 years). Not promoted to the highest. Speculation made is
achievement motivated people like to be in control in behavior and organize their own
behavior in pursuit of standard they set for themselves. They do not like to delegate
www.notesolution.com

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
Lecture 12 mon feb 2811 WEEK 7 David McClelland motive and need Motive - A recurrent preference or readiness for a particular quality of experience, which energizes, directs, and selects behavior in certain situations See world in different ways (different motives) Motive Conscious Intention Motivational contructs = why? Motive underlying behavior Motive Trait Motive Conscious Intention (there is a distinction) Some motive are aware to us[have access to]. McClelland felt that there are only some motivations that are partly accessible to consciousness. Outside conscious awareness, profound role in changing perception. Some motives are not consciously aware of. How to measure? Self-report. (but cant measure unconscious) How to access the implicitunconscious motivations? Thematic apperception test (TAT) Clever strategy; card with picture (a scene) participant writes a story about the picture (standardized) Notion: pictures dont have fixed stories (ambiguous you make the story). Not intrinsic to the card but to you. When faced with an ambiguious stimulus make meaning of it we rely on own organization on motivation,fears. The story we project is about us [consciousunconscious] we reflect our motivational concerns with the character concerns. TAT = projective test (people project their storiesmotivesissues) Mclelland achievement motive Implicit motivation, we need to rely on implicsive constructs (TAT) How to use the TAT to measure achievement motivation? You need a scoring system. More themes (thematic imagery) related to achievement. More themes related to achievement the more achievement motivation they have. Begin w hypothesis about kind of conditions where motive temporarily raise (achievement motivation) One strategy: took one group:[battery of tests] told them it was about their intelligence (achievement motivation rose) Other group: neutral; told them test dont know what it measures (not achievement motivation) Certain themes arose from the group w the motive temporarily aroused. (thats how to measure it) www.notesolution.com
More Less
Unlock Document


Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit