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PSYC14H3 Study Guide - Midterm Guide: Cultural Psychology, Social Psychology, Egocentrism

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Gabriela Ilie
Study Guide

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Lecture 1 Notes:
๎€Egocentrism โ€“ it is an idea that we as humans thinking that we have
fundamentally figuerd out what everything is and what everything is for. People do
three things โ€“ describe, evaluate and interpret. When we do this we engage in
egocentrism as we are assuming a position we do not have.
๎€Goals of Psychology: Create body of knowledge about people, Applying knowledge to
improve peopleโ€™s lives.
๎€Bronstein and Quina (1988), Lonner (1979, 1980), Price-Williams (1979), and Segall
et al. (1990) are cross cultural psychologyโ€™s main researchers. The field emerged in
the 1960s and it had problems in the beginning such as expensive costs for
travelling, many got killed, many didnโ€™t want to come back, most were discriminated
when they came back, lack of funding on such research as it was found to be
invaluable, issues related to methodology (such as change of scales). Lonner (1980)
established that psychological universals are very important as researchers have to
be careful with their own bias and be careful with their own mindset. Most of the
information that was provided on their return were inaccurate due to the cultural
bias involved. Bronstein and Quina suggested factors that resulted in issues within
this field such as focusing on individual rather than groups, methodological issues
(concepts are not interpreted in the same way), high costs.
๎€Most theories in psychology are based on studies with American university students.
Are these theories true for all people, regardless of gender, race, ethnicity, culture,
class or lifestyle? Cross-cultural psychology answers this question by testing people
of differing cultural backgrounds. Triandis (1980) said that the only way to make our
studies reliable is to generalize our studies on a global scale rather than focusing
specifically in the western culture. What is usually referred to as cross-cultural, he
called it โ€œeticโ€ and something that is cultural specific was referred to as โ€œemicโ€.
Smile, frown, happiness are universal but other behaviours are not universal as they
may be derived from a culture specific environment.
๎€Cross cultural Psychology - Research method testing the cultural parameters
of psychological knowledge by comparing data from participants of more than
one cultural background. It is a scientific philosophy. It is a science on a broader
scale as it encompasses all aspects. It is a philosophy since there will be a lot of
discussion about reality i.e. whether it is real or not. Cross cultural psychology is not
topic specific means that it looks at all aspects of human behaviour โ€“ cognitive,
emotional, memory and so on.

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๎€Enculturation is the place where you were born and Acculturation is the place where
you lived.
๎€Contributions of cross cultural psychology:
โ€ขmethodological change in psychology studies by varying cultural background of
the samples being studied
โ€ขtests limitations of our knowledge in psychology by examining whether theories
are universal or culture-specific.
๎€The term โ€˜cultureโ€™ is used to describe and explain a broad range of activities,
behaviours, events and structures such as descriptive, historical, normative,
psychological, structural, genetic, general characteristics, food & clothing,
housing & technology, economy & transportation, individual & family
activities, community & government, welfare, religion & science, sex & life
๎€In order to survive, people had to meet biological needs (e.g. reproduction,
eating, safety) AND social motives (e.g. negotiating complex hierarchies).
Universally need to come up with solutions on how to adapt to environment
to address needs and motives. These solutions dependent on context (e.g.
physical environment, social factors, types & sizes of families and
โ€ขProduct of interaction between universal biological needs, social motives
and context
โ€ขSolution to the problem of individualโ€™s adaptation to their contexts to
address their social motives and biological needs.

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๎€This triad is what creates culture (a concept), which has no meaning until we
assign meaning to it. It is a mind process as we create meaning for things.
๎€Culture is not a uniquely human product as many aspects of human culture
are shared with other animals.
๎€The unique things about human culture are:
โ€ขLanguage โ€“ Humans have the ability to symbolize their physical and
metaphysical world, create sounds representing those symbols
(morphemes), to create rules connecting those symbols to meaning
(syntax and grammar) and put all this together to form sentences.
Language is questionable as we donโ€™t have evidence to prove that animals
donโ€™t have a language to communicate with each other.
โ€ขComplex social cognition โ€“ Humans have the ability to believe that other
people are intentional agents i.e. they have wishes, desires and intentions
to act and behave. We have causal beliefs and morality (turns on in
humans after 9 months).
โ€ขRatchet effect โ€“ Important ability where humans continually build upon
improvements. Examples are cars, computers, music players and so on.
๎€As a result, human culture have 3 characteristics: complexity, differentiation,
institutionalization. Because humans have complex social cognition, language
and ratcheting, human culture is more complex than animals as we are
members of multiple groups, each having its own purpose, hierarchy and
networking system. Humans evolved to have human culture.
๎€Society is โ€œa system of interrelationships among peopleโ€. In fact, both
humans and non-human animals have society. In comparison, culture is
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